Updated: Sep 6
THERE’S NO MORE TIME TO WASTE.
IF YOU’RE NOT WITH THE RIGHT REAL ESTATE BRAND… RUN, DON’T WALK.
We’re creatures of habit and change is hard. We often have to be really uncomfortable before we’ll make a change. But if you stop and think about how not making a much-needed change in your real estate career could be impacting you, it may be time to run, not walk to a new real estate brand.
WHAT’S THE SENTIMENT?
What’s the feeling around your current brokerage’s brand? Is the culture something that has staying power, invites everyone in, and breeds success? Are you turning a blind eye to a lack of leadership at the highest level and a drab and uncollaborative office concept?
There’s something to say about being a part of something special and welcoming – and that something is that a great office culture can often be the inspiration your real estate professionals need to level up their careers.
Your real estate branding strategy should have all the plug-and-play concepts and marketing tools to help you build an office culture that welcomes everyone.
IT HAS TO MEAN MORE
The world’s largest organizations are now acutely focused on impacting lives, those of their teams and stakeholders but also those of their customers, the communities they serve, and even people around the world. It’s not enough now to just make a great product or offer a good service. Our generations care more about giving back, leaving legacies, helping those less fortunate, and protecting the environment. Lifestyle brands embody bigger-than-life philosophies on how to make a real impact.
And a brand that has this at its core, will have ways for you to incorporate local giving and the individual passions of your real estate professionals into your culture and your community. This creates real meaning and a sense of purpose at all levels of the brand and the brokerage, not to mention, it drives leads to you and your REALTORS®.
DOES THE MONEY MAKE SENSE?
Does the money make sense for you and for your real estate professionals? The business model obviously has to appeal to both and the opportunity for success should hold true in even a challenging housing market.
You’re building a business, potentially a legacy for future generations and your REALTORS® might be doing the same. Run the numbers for yourself and be honest about where you are and where you want to be. You’ll be asking your professionals to do the same and sometimes that’s all it takes to make the decision.
Realty ONE Group offers Real Estate Professionals the best in real estate technology, tools, support, and training. Learn more about joining the ONE Family here, or if you’re ready to start your own brokerage with your very own Realty ONE Group franchise, get more info here!.